Or Call Us On 010 040 7844!
Not valid on Discounted or Special Offer items
Or Call Us On 010 040 7844!
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Mystique
There is a wonderful mystique about Persian carpets. Through the centuries, in the folklore of the East and the West, they have intrigued, been loved and prized by nobleman and commoner alike. They have delighted home lovers, designers, decorators, investors and collectors. And still do.
The Lidchi Family
One of Victor’s favourite topics is, with no surprise, hand-made Persian and other oriental carpets. These are lovely, timeless objects of beauty that transcend fleeting fashion. He’s had decades of international dealing, buying, selling, consulting & lecturing
Henri Lidchi, Victor's father, was an international dealer in art and Persian carpets based in Paris in the 1920/30’s. In 1935, during his travels he met Sir Ernest Oppenheimer, of De Beers & Anglo- American Corp fame, who persuaded him to exhibit at the 1936 Empire Exhibition in Johannesburg. Henri did so with great success, fell in love with the country, and settled in to expand the business with his family.
In 1961, Maurice Lidchi, Henri's elder son who had expanded the business here in the ‘50s, left South Africa in the early 1960’s to develop the London office, By the 1970’s he had created a world-wide renowned organization with several offices or branches in Europe, America, Australia and Iran.
The younger son, Victor Lidchi, in 1961 at age 21 was left to look after & expand the Lidchi International (as it was then called) businesses in South Africa.
Victor took on this family tradition in the 1960/70’s determined to provide quality but affordable Persian and oriental carpets to the growing public demanding them.
In 1985, Victor started his own business in Johannesburg after the brothers parted due to irreconcilable differences. But he continued with the senior family policy: to help clients find just what they need - without pressure, with all their questions answered, with expert guidance and within their budget after a memorable and enjoyable buying experience.
“The end result has to be: a Quality World-Class beautiful rug/carpet enhancing your interiors and bringing pride and joy to your life” says Victor.
What our clients are saying:
"We arrived at your shop this morning, and your guys helped me with the wheelchair (my husband), as the ramp was a bit steep for me to push him. We had coffee and tea. Thank you, what a wonderful experience. Jomo and Daniel, fabulous guys and very knowledgeable. Daniel advised that I keep the one rug and not trade it in, rather have it repaired as you do not get them any longer. I am impressed at the honesty. Once again thank you to Jomo and Daniel for their expert advice and service. I also met Moses who was most helpful. We will most certainly enjoy living with our rugs in our new retirement village, when we get there."
Linda & Gordon R
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Not valid on Discounted or Special Offer items
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